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Personal Branding: How to Craft and Tell Your Story

  • General Assembly 125 Summer Street, 13th Floor Boston, MA, 02110 United States (map)

Why is it that we ‘just like’ some people we hardly know? From celebrities to coworkers to the people we pass on the street or follow on social media, everyday we are aligning with humans that in many cases are virtual strangers. 

These are people who are sharing their personal brand with the world through their work, opinions, dress, speech and art. And while it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit. 

Whether your are looking to change careers, starting out for the first time or simply want to increase your visibility in your industry, developing your personal brand is crucial to standing out and getting what you want. It opens doors to new opportunities and helps you attract people, projects and jobs that are consistent with what you want to be. All you need to do is figure out who you want to be and live it everywhere, everyday. 

In this workshop you'll learn how to develop your brand, craft your story and use it to grow (or change!) your career. 


Crafting Your Master Plan
- Research: “Googling your life” 
- Education/Inspiration
- Implementation + timeline

Developing Your Brand Assets
- Social media profiles
- LinkedIn + Resume
- Your “one-liner” 
- Headshot + business cards

Building an Audience
- How to network online and IRL
- Getting your name out there
- Finding and growing your “fan base”

Earlier Event: April 9
Play With Your Food
Later Event: April 10
The High Cost of Cheap Food